The team put together this motion graphics piece to get the word out about our new eText offering. The goal was to market directly to college students and raise awareness around some of the most compelling benefits of Pearson eText.
Tom Tate – Creative Director
David Busch – Motion Design
Stephanie Shing – Content
Patrick Kepler – Associate Art Director
Emily Pfeifer – Project Manager
April Stuart – Campaign Manager
Michelle Murphy – Strategy